How to choose Best Digital marketing agency

Digital marketing agency

Howdy guys, before we move into this topic I would like to provide a clear understanding of the term ‘best.’ It is one of the most common words which we hear in our daily lives. Best is a very subjective term thus it lacks an absolute meaning. But anything which doesn’t go against the rules can be affirmed as best. As the title suggests, I am going to share few important things which you need to know before launching a website for your business. 

Our planet is presently dominated by electronic gadgets hence we must aim to promote our business through online mode. Because in the current scenario it is relevant and practical than any other marketing strategy. 

As an entrepreneur, it is your responsibility to choose the Best digital marketing agency for your company. I am sure most of you will have come across plenty of digital marketing agencies. But most of those companies don’t have a clear idea about factors that impact both ranking and health of your website. 

Read this blog, only then you will be able to hire an agency that can increase ranking of your website without affecting your website’s health. If you lack a clear understanding of the subject, I am sure you will end up hiring an agency that is going to destroy your website. 

Tips to be followed before choosing the best Digital marketing agency:

Step 1

Never believe an agency that promises to bring your website number 1 rank for a particular keyword. Don’t hire them, they will screw up your website by affecting the health of your website. ( No one knows how many days it takes to rank number 1 on  Google. To know more about Keyword ranking. Read my previous blog Best Way to Increase Your Keyword Ranking In that blog, I have mentioned clearly, how to rank your website for a particular keyword. If you read that blog you will get a clear idea about White Hat SEO, Black Hat SEO, and  Gray Hat SEO.

Step 2

If they talk about Backlink Generation under the term Off-page SEO don’t choose them. Because generating manually will increase the Spam score of your website. 

Do you want to know, what is spam scores? Don’t worry, you don’t have to waste your time searching. If are not following Google guidelines and trying to get instant results by fooling Google. It will consider links generated manually as SPAM. Higher SPAM SCORE will affect the ranking of your website. After some time, Google will penalize your website. 

Step 3

If an agency prioritizes ‘ Content’ to improve search engine result page ranking of your website. You can trust them. Because content plays a vital role in Keyword Ranking. After hiring a Digital Marketing agency, ask them to post 1 qualitative blog daily. And check whether they are posting at least one blog per day. 

Step 4

Ask Google Lighthouse report of your website with a proper explanation.  

Note

In the report, check Alt of images, Robot.txt, Description, spam score, link description, headings.  Make sure your website is mobile-friendly, if there is any unused Javascript or CSS ask Developers to remove it. The report will highlight the number of errors on your website. 

Scroll down to learn more about Google Lighthouse report.

Image Alt

Alt for images helps search engines to know more information about an image. It helps search engines to read content of our image. Only if Alt of an image is relevant, Google will rank your website in a better position. Because Google hates everyone who are violating their guidelines.

For example,

If you see something like this in your report. Ask your Agency to rectify those errors. 

Robot.txt

Robot.txt is also known as  Robots exclusion protocol. It is command through which owner of a website can have control over crawling, indexing. Just imagine if Robots.txt of your website is invalid. I will confidently say that Google will not rank your website at any cost. I am attaching an image where you can see invalid Robots.txt of a website.

Headings

The heading is also called as Header Tag. If heading of your website is not in a sequential manner, Google will not rank your website. By using headline tag we are telling search engines, how to display your content. Google will categorize your content with the help of heading tag. 

Have a look at the picture given below where heading is not in sequential manner.

link descriptive text

It is a hyperlink that will navigate the user to the relevant landing page. That link text should tell readers clearly about what type of content they will learn if they click that linkable text. Read the blog of Neil Patel to know more about link descriptive text. Links wthout proper descriptive text is not neither SEO friendly nor Human friendly. 

Image given below is a screenshot of Google Lighthouse report of a website.

 

Mobile-friendly

Currently, many people are using mobile phones. So your website must be optimized for all kinds of devices like laptops, tablets, and desktops.

Remove unused Javascript or CSS

Removing unused Javascript and CSS will quicken up your page’s loading speed.  By improving loading time of your page, visitors will stay engaged without any struggle. Do you want to know how to remove unused javascript, read  Remove unused Javascript. 

Step 4 

Before choosing your Agency make sure that the agency has both Developers and Digital Marketing team.  Because if there is an issue we can’t go to two different places. so if any agency has both teams chooses them without giving a second thought.  

I’m damn sure now you got a clear idea about Digital marketing and how to choose an agency.