The World is growing at unimaginable pace. And we ought to adapt to the rapidness, if not we will be left out. In current scenario, promoting your business online is the best way to boost your business. This blog will give you a clear idea about Digital Marketing and how to crack Digital Marketing Interview. 

Digital marketing interview questions

1)What is Digital Marketing?

        It is a type of marketing which uses Internet, Search Engines, Social Media as a medium to promote product value, company goals. 

2)What is SEO? 

        SEO means Search Engine Optimization, role of a SEO is to optimize a website for Search Engine by following SEO guidelines. SEO must also bring visitors to a website.

3)What are the types of Digital Marketing?

        SEO (Search Engine Optimization), 

        SEM (Search Engine Marketing), 

        SMM (Social Media Marketing), 

        EM (Email Marketing), 

        AF (Affiliate Marketing), 

        IF (Influence Marketing).

        SM0 (Social Media Optimization)

4)How internet marketing/ digital marketing works?

        Internet marketer/ digital marketer will Identify the market value through various factors like Demography, Psychography and in which platform our content must be marketed. After analysing, Digital Marketer will explain about the Needs, Goals of a product. They promote a content through Blogs, Infographics, Videos, Images etc. After optimizing content in their website, the website will get leads which can turn into conversion.

5)How to increase blog traffic? 

        There are several ways to increase blog traffic. One of the most effective ways is: through Email marketing, off page submission, blog promotion. Make contents in your website interesting and informative. Through this we can receive more traffic. 

(To know more about how to inflate blog traffic, click here to read my previous blog. I have included many steps in that blog. Follow those steps to increase organic traffic.)

6)How to keep our visitors engaged?

         First, we should get Trust Badge from our customer, then we should post about our product/ project benefits. Attractive visuals will make visitors to stay in our page. 

7)How can we bring targeted traffic in SMM, SMO?

        In both SMM, SEO we should set location, language, details of target audience. This will help us to reach target audience effectively.

8)How to do Market Research?

        We can do market research through two ways one is through Online platform another way is direct field work. Both these methods will help us to know more about a product. 

9)Tell something about Keyword Research and Competitor Analysis?

        Keyword research is analysing Average monthly searches of keywords related to a product.

        Competitor analysis is analysing the source of our competitor’s web traffic. 

10)What are the types of keyword?

        Short tail keyword

        Long tail keyword

        Short term fresh keyword

        Long term evergreen keyword

        Product defined keyword

        Customer defined keyword

        Geo targeting keyword

11)Can you tell us the name of tools used for Keyword research?

        SEMrush

        Ahrefs 

        Google keyword planner

        Kw finder

        Ubersuggest

12)How to analyse competitor website?

        We can analyse our competitor using SEO tools like SEMrush, Moz. We can also use free SEO tools available.

13)How to choose right keyword to the project?

        First you need to find Search Volume and Keyword Density. Always prefer keywords which has High Search Volume and High Keyword Density. 

14)How SEO work?

        SEO helps to increase the traffic, SERP (Search Engine Result Page) Ranking, domain score. These elements are vital in bringing organic traffic to our website. 

15)What is SERP?

        Search Engine Result Page (SERP) through which we can identify the ranking of our page for a particular keyword. 

 

16)What is Indexing and Crawling?

        After we post our blog or any kind of content, Google spider or Google Crawler will crawl our page to rank our website on their database. After crawling our content, it will store our content on Database. This process is called Indexing.

17)What is domain selection?

        Before we start any business domain selection play a vital role. Our domain should be relevant to our business and pronounceable. 

We should not use double letters and Hyphen. 

We should be aware of Trade mark registration

We should try to stuff keyword in our domain

It must be short 

18)Tell me about Meta Description?

        Meta description is a short summary of our content, main moto of meta description is to benefit both search engine and users. 

19)What is 301,401 redirections?

        301 redirection is used to redirect visitors from one page to another page

        401 redirections is used to redirect visitors from one website to another website. 

20)Just imagine, one of your company’s blog has received plenty of visitors, unfortunately it got deleted. Through that blog you received several visitors. Tell me how to redirect visitors to another blog?

        Under Custom Redirection, we must paste deleted link of a blog and redirect the link to another blog in our website.

21)What is Canonical Implementation?

             If we have same content in different URL, Google will consider it as fake content. In order to avoid all confusion, we need to use canonical implementation. Google hate duplicate content so through canonical we can guide Google to crawl, index and rank only original content. By using HTML code mentioned below, we can protect our content.

    <link rel=”canonical” href=”http…” />

22)What is H1, H2, H3…?

        It is also called Headline tag. By using Headline tag, we can specify the Headings of our content to Google. H1 is 1st headline, H2 is 2nd headline of website’s content.

23)What is loading optimization?

        Loading optimization is very important in SEO aspect. If our website takes more than 3 seconds to load. It will affect the ranking, rating of our website. Leads, Conversion will be very low if loading time is not optimized properly.

24)Tell me about No-follow and do-follow?

        In order to stop crawling a specific page in our website, we should give no follow. While building links, sometimes we might use content of another website’s link for reference. In order to prevent boosting rank of another website. We can give no follow. We can give do follow if we wish to crawl content of a website. 

25)What is Robot.txt?

         Using Robot.txt , we can pave a way for Search Engines. This is where we are supposed to use commands like do follow and no follow. 

26)What is the difference between White, Gray and Black hat SEO?

        Ranking our website only by following SEO Guidelines is White Hat SEO. 

        If we try to rank our website by not following google guidelines it is called Black hat SEO. E.g., generating backlink in non-relevant websites, using backlink generator tools. 

        Combination of White and Black Hat SEO is Grey Hat. Grey Hat SEO is a method of manipulating guidelines. 

27)What is Alexa Rank?

        Alexa Rank is an algorithm based on which ranking of a website is determined. The algorithm is based on factors such as DA, DS, DR, AS, PA.

28)Explain what is DA, DS, DR, AS, PA, DP, TF, CF, DT

        DA- Domain Authority

        DS- Domain Score

        CF- Citation Flow

        TF- Trust Flow

        DP- Domain Pop

        AS- Authority Score

        PA- Page Authority

        DR- Domain Rank

        DT- Domain Trust

        

29)Tell me about Off-page SEO?

        Off page SEO means working to improve ranking of the website by generating backlinks using Social Bookmark, Article Submission etc. 

30)How many types of submission are there?

       Video Submission

        Forum Submission

        PPT Submission

        PDF Submission

        Web 2.0 Submission

        Article Submission

        Image Submission

        Classified Submission

        Business Listing

        Directory Submission

        Social Bookmarking Submission

        Search Engine Submission      

        Blog Commenting

        Citations

        Profile link creations

        Infographics Submission

31)What is Citation?

        Through citation we can add our Business name, place, phone number, website, photos to pop up in the 1st page to grab our customer while they are searching something related to your business. For example 

Google My Business

32)What is Google Panda?

        It is the name of Google’s Artificial Intelligence. It will monitor millions of existing content available in the database of Search Engine. To avoid Duplicate content, Auto generated content

33)What is Google Penguin?

        Just like Panda, it is the name of Google’s AI which monitors Links building. So that Black hat SEO get penalized. 

34)What is Humming Bird Algorithm?

        It is designed to help users. Before typing our queries, doubts. It will help to frame sentence by listing several sentences related to our search topic.

35)What is Backlink building?

        It comes under Off Page SEO. It is used to create backlinks for a website. 

36)How can we Track, Report and Monitor our Backlink?

        Using SEO tools. Presently SEMRUSH, Ahref are the best tools to track, monitor and take report. Through this we can easily identify how many backlinks are indexed by Google. If we want to try it without paying, we can use Small SEO Tool.

37)Tell me about Google ads?

        Google ads helps to Increase visibility of our brand website and it helps to increase Brand Awareness, and it helps to generate Lead, conversion. Our ad will be displayed based on the Keyword Volume, Bidding. 

38)Tell me the procedure to run Google ads?

        Open Google Ads, click

New google ads. Then type the name of business and our website, h1, h2, h3, Description1, Description 2, Phone number, keyword, set location, targeted audience, set budget, site link extension (if needed) then you have to pay through Debit or credit card, net banking. 

39)What is shopping ads?

        Shopping ad is the ad that appears on the top of your browser. It contains Name, Image, Landing Page of a product. 

40)How to track our ads?

        After creating ad campaign we can track our ads from our dashboard. 

41)Difference between SMO, SMM, SEO, SEM?

        SMM- Social Media Marketing means using Social Media like Facebook, Instagram, Twitter to run paid ad campaigns.  

        SEO- Social Engine Optimization uses Google to rank our website in organic manner

        SEM-Search Engine Marketing means creating and running paid campaigns on Search Engines like Google, AdWords, Yahoo!, Microsoft adCenter and Search Marketing

        SMO- Social Media Optimization means optimizing official content on social media page, account without running ad campaigns. 

42)What is the use of Google Analytics?

        Google Analytics is a tool which helps us to track our website Real time Monitoring, Acquisition, Demographics, Engagement rate, Retention, Tech overview. Integrate Analytics to your website by pasting Global Site Tag under the head section of your website. 

43)What is Real-time Monitoring? 

        It is a feature on Google Analytics using this feature, we can track the live status of our website’s traffic. 

44)What is Demographics?

        By using this feature, we can track the visitors location of our website’s 

45)How to change our URL into SEO friendly URL?

        First we need to have the back end access of a website. There we must add proper Meta Tag Title, Meta Tag Description, Meta Tag Keyword.  Remember this varies based on the host. 

46)What is Sitemap?

        Sitemap provides complete detail about our website. Having a sitemap makes Web Spider to crawl your website easily. However according to New SEO Guidelines, Sitemap is not necessary for websites which has below 500 pages. 

47)What is HTML?

        It is a type of Computer Programming language. Using this language, we can design pages of our website. Most websites use a combination of HTML and CSS to design their web pages. 

48)What is Bidding and Budgeting?

         Each keyword has competition, average search count. Based on Search Volume, bidding amount increases. According to keyword competition bidding budget price will be high. We can shortly mention it as auction.

49)What is Anchor Text?

        Anchor text is the clickable text of a link. We have to click or touch it to land into another website.

For example,( here I am going to mention my own website link as an example) 

        <a href=” https://kevinlincy.blogspot.com/” > Digital marketing interview question </a>

Note: Inside first quotes type your URL

Instead ‘Digital marketing interview question’ type your keyword

(This is the best way to create Backlink)

50)How to audit our site?

        Using SEO tools like SEMrush or any other free tool like SEO Audit and Reporting tool we can audit our site. Through site audit we will get to know the real status of our On page SEO, Rankings, Links, Usability, Performance result, Social result, Response. 

51)What is Permalink?

        Permalink is the URL of our page, either we can create it or Google will generate automatically.

52)What is Image SEO?

        Checking whether alt, title, response of Images follow SEO guidelines. 

53)What is featured image?

        It is something similar to Facebook Cover picture. 

54)Tell me the character limit of description and title?

        Description must not be beyond 170 characters. Title must be below 60 characters.

55)According to white hat SEO how many backlink and blog we can generate and post per day?

        According to White hat SEO we can generate 10 backlink and post 10 blogs per day. 

56)How to analyse Bounce Rate?

        Using SEO tools like Google Analytics or Matomo Analytics, we can get to know the bounce rate of our website. Less bounce rate improves ranking of your website.

57)What is Session?

        Session is time a user spends in our website. If a user stays in a website for 1 hour, Google will consider it as 2 sessions. 

58)What is Book Marking?

        This helps you to build qualitative backlinks and through this your content can get quickly crawled by web spiders.

 

59)What is Snippet?

        Snippet is a short description about the content in a page. By adding featured snippet, you can improve ranking of your page.

60)What is Influence Marketing?

        Using a Celebrity to promote your products. For example brands like MRF use Cricket Players like Virat Kohli to promote their business. Not just MRF, all companies use Influence Marketing. After the advent of Social Media, Celebrities are getting paid in millions for just one post in their account or page. It is believed that the Captain of Indian Cricket Team gets around 2.2 Crore for one post on Instagram.